Podcast

Welcome to the

DIY to CEO Podcast

Build a business that runs on purpose – not panic

Dream It. Do It. Repeat.

You didn’t start your business just to play task-whack-a-mole all day.

DIY to CEO is your go-to show for turning the chaos into clarity—and your big-picture vision into daily traction. No fluffy strategy. No recycled bro advice. Just real-deal insight for Visionary Leaders who are ready to run a business that works (even when you’re not logged in).

Every episode cuts through the noise to help you focus, fix, or lead with more confidence—so you can actually be the CEO, not just work like one.

Listen in to hear about:

Visionary Leadership

Lead with clarity and purpose—beyond the day-to-day chaos.

Business Strategy

Turn big ideas into actionable plans and reach your goals.

CEO Mindset

Shift from overwhelmed doer to confident leadership.

team Ownership

Build a business where everyone rows in the same direction.

offer clarity

Build offers that sell and systems that deliver without the chaos.

Big Goals, No Time? Let’s Fix That.

You’re driven. Sharp. Vision-focused.

But let’s be real—you’re tired of feeling like the default firefighter of your business. This podcast is for you if:

You’ve got big goals but zero white space to think
You want a team that doesn’t need a play-by-play
You’re tired of reinventing the wheel every quarter
You’re done with “hustle harder” advice and want a real strategy
You’re ready to lead with confidence—not reaction

Listen Now!

Top 5 Most-Played Episodes

Binge-worthy clarity for your next big move.

17. 3 Reasons Your Business isn’t Moving Forward…And What To Do About It

12. Get Ready to Crush Your Business Goals: A Roadmap to Success for the Next 90 Days

06. Tired of Putting Out Fires? Use These Practical Tips to Manage Your Business

05. Navigating Your Business Growth: How a Strategic Plan Can Be Your North Star

01. Want to scale your business? you need these 3 business foundations

Where to Listen…

In Your Ears. On Your Terms.

Apple Podcasts

Spotify

Youtube Podcasts

Podbean

MEET YOUR HOST

Hi, I’m Kendra. I help business leaders stop reacting and start leading.

I’m the founder of Mad Couch Company and the voice behind DIY to CEO—a podcast built for Visionary Business Leaders who are done with duct-tape strategy and burnout cycles.

Around here, we don’t just talk about “mindset” or “systems” in theory—we get tactical, strategic, and real about what it takes to lead a business that runs on purpose.

Whether we’re talking CEO habits, messy team dynamics, or scaling smart (not sideways), I’m here to make sure you’ve got the clarity to think big and the tools to make it happen.

Because this isn’t just about running a business—it’s about building one that actually works for you.

What Listeners Are Saying

Be productive in YOUR zone of genius 🙌
So super excited to find Kendra’s show. Lord knows this gal needs help with productivity in her service based biz and staying in my zone of genius. Highly recommend #12 for your next 90 days.
Kim
Book Marketing Mania
A wealth of knowledge and experience
Kendra is a lifesaver when it comes to systems and processes. She has an incredible knack for breaking down complex information and making it fun and easy to understand.
Must Listen!
As an online business owner, the backend of your business and operations can make or break it! Kendra’s podcast will help you make it!! So much wisdom and encouragement in each episode!