Business Strategy Without the Guesswork.
Let’s turn your business goals into a clear business strategy, aligned teams, and purpose-driven momentum that lasts.
Your business deserves bold strategy – not survival mode.
You didn’t build your business to:
Survive Mondays on coffee and chaos
Constantly pivot without progress
Manage fires instead of Thriving
Drown in decisions and to-dos
If overwhelm is stealing the joy from your vision, you’re not alone. It’s time to shift to clarity and confidence.
Turn Your Vision Into Momentum
Big vision without daily action is where most businesses stall.
That’s why we created 5 Daily Habits That Turn Vision Into Action — a free guide designed to support smarter execution and stronger business strategy, without adding more to your plate.
Inside, you’ll learn how to:
- Cut through the chaos
- Build clarity into your day
- Lead with focus (not firefighting)
These aren’t fluffy “success hacks.” They’re practical habits used by visionary leaders to move from reactionary to proactive — with confidence and control.
Download your copy today and start leading with clarity and confidence — every single day.
You Built Your Business for Impact — Not Endless Overwhelm.
your 3-step path to bold momentum & success
When vision, people, and execution align, everything shifts. Our approach to business strategy is simple, intentional, and built for momentum.
Book A Discovery Call
Let’s get clear on what’s working, what’s not, and where you’re ready to go.
Map the Plan
We’ll design a strategic roadmap that turns your big vision into clear priorities, so you know exactly what to focus on next.
Lead with Confidence
You’ll step forward with clarity, energized focus, business strategy, and the tools to lead your business proactively — no more flying blind.
Your Path to Clarity
You don’t need another course. You need a strategic partner who can help you turn bold vision into actual traction. Our services are designed to get you out of the weeds and into proactive leadership — with a plan and business strategy that finally sticks.
Reactionary to actionary Workshop
Most Visionary Leaders don’t lack vision — they’re just buried under fires, fixes, and “urgent” distractions.
The ReActionary to Actionary Workshop helps you trade chaos for clarity in 30 days, so you can lead with focus, direction, and unstoppable momentum.
Visionary Blueprint collective
Where vision meets execution – without the chaos.
The Visionary Blueprint Collective gives you a clear strategic roadmap to turn big ideas into aligned action, so you can lead with clarity and momentum toward your version of success.
1:1 Strategic business coaching
Think of this as the Visionary Blueprint Collective, customized for you.
You’ll get the same proven roadmap to align your vision, priorities, and team – but with personalized coaching, deeper business strategy, and direct support every step of the way.
Free Resources
You’ve got a big vision – and probably a full inbox, a growing team, and at least one sticky note that says “figure this out later.” These free resources are your shortcut to later… now.
Each tool is built to help you cut through the noise, pinpoint what’s keeping you in reactive mode, and get back in the driver’s seat with clear next steps.
Listen to the podcast
Fuel Your Growth—One Episode at a Time
Hello there!
Hi, I’m Kendra — former teacher turned Certified Director of Operations and business strategist behind Mad Couch.
I know what it’s like to lead with vision but still feel stuck in the weeds. To have big goals but no real plan. To try and organize the chaos with a 14-color planner (yes, I love mine — and yes, it still wasn’t enough).
Mad Couch isn’t about more overwhelm in a cuter planner. It’s about building businesses that run on bold clarity, not burnout.
We believe:
- Clarity beats clever
- Strategy should create momentum
- Data tells a story — action finishes it
- There should be joy in growth — scaling doesn’t have to suck.
This is business strategy built for real people running real businesses.
It was a pleasure working with Kendra!
Strategic mapping with Kendra was a great experience. I recommend it for any small business owner or entrepreneur who is looking to develop a framework and clear direction for their growing business in the way that works best for them.
Kendra is wonderful to work with!
I found her strategy sessions so valuable for setting me up for success in my business.
It was game-changing!
Working with Kendra has been game-changing! I left our last session with a clear vision & strategy on how to take my business to the next level. Thank you so much Kendra!
Incredible!
Kendra has been incredible to work with. Her process allowed us to step back, look at all the pieces, and develop a plan to make sure that each area has a clear purpose. Our business has grown exponentially since working with her.
Fresh off the Couch
You’ve got the vision. Let’s back it up with strategy.
The blog is where we drop quick hits of clarity, business strategy, and momentum — so you can lead with vision (not guesswork). Ready to stop reacting and start reading?
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Setting Boundaries Empowers You to Build a Business You Love
April 26, 2023Do you feel like your business is taking over your life? As a passionate entrepreneur or small biz owner, it’s… -
How Neurodivergent Entrepreneurs Harness Hyperfocus to Succeed
March 22, 2023It’s my pleasure to introduce Ana Natkins, the founder of Ana’s Simple Solutions, who joins us today for an exciting… -
5 Tips for a Distraction-Free, Productive Work Environment
March 10, 2023Do you find yourself constantly battling distractions when you’re trying to work? Managing your time can feel like a Herculean…
