Effective Date: August 23, 2025
At Mad Couch Company, LLC (“Mad Couch,” “Mad Couch Co”, “we,” “us,” or “our”), we’re all about empowering visionary business leaders like you to turn big ideas into actionable strategies. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit madcouchco.com (our “Site”), sign up for our newsletter, download free guides, purchase workbooks or workshops, book discovery calls, or engage with our blog, podcast, or coaching services (collectively the “Services”). By using our Site or Services, you agree to this policy. If you don’t agree, please don’t use them—we’ll miss you, but it’s your call!
1. What Information We Collect
We collect info to make your experience smoother and more tailored. Here’s the breakdown:
- Personal Information You Provide: Things like your name, email address, phone number, job title, company details, and any messages you send via contact forms, discovery call bookings, newsletter sign-ups, or use of Services. If you share goals or challenges during coaching inquiries, we grab that too.
- Automatically Collected Data: When you browse, we use cookies and similar tech to note your IP address, browser type, device info, pages viewed, time spent, general location (derived from IP), and how you got here (e.g., from a search or link). This helps us understand what resonates. Collected via cookies, pixels, and similar technologies.
- Payment Info: If you make a purchase—billing details (processed by our payment processor, e.g., Stripe; we don’t store full card numbers). We use secure third-party processors like Stripe and Thrivecart.
- From service providers/partners: email platforms, scheduling tools, analytics providers, and advertising partners may provide pseudonymous IDs or campaign performance metrics
- Other Sources: Occasionally, we might get data from public sources or partners to verify info or enhance our services.
- User content: content you submit (e.g., testimonials, comments) and call/session recordings if you consent to recording.
We don’t collect sensitive data like health data (unless you volunteer it in a coaching context, and even then, it’s handled with care). And our Site isn’t for kids under 18—we don’t knowingly collect their info.
2. How We Use Your Information
We’re not hoarding data—we use it to fuel your success. We use information to:
- Provide and improve the Services, resources, and client experience
- Send administrative messages (transactional emails, updates)
- Send marketing communications (you can unsubscribe at any time)
- Schedule and host calls, events, and programs
- Analyze site performance and measure campaigns
- Personalize content and ads (where allowed by law and your preferences)
- Prevent fraud, secure our systems, and comply with legal obligations
We process data based on your consent, to fulfill contracts (like sending that workbook), or for legit business interests like site analytics.
3. Sharing Your Information
We don’t sell or rent your data—full stop. We share only when needed:
- With trusted service providers: Like email tools (e.g., Mailchimp), analytics (e.g., Google Analytics), schedulers (e.g., Cal.com), video platforms (e.g., Zoom), CRM/project tools (e.g., Notion/Trello), ad platforms (e.g., Meta/Google), or payment processors who help us run things. They can’t use your info for their own stuff.
- For legal reasons: If required by law, to enforce our terms, or in a business sale (we’d let you know).
- Aggregated/Anonymous Data: We might share non-personal stats for research or marketing.
If you’re in the EU/UK or California, you’ve got extra rights—see below.
4. Legal Bases for Processing (EEA/UK visitors)
Where the GDPR/UK GDPR applies, we rely on one or more of the following: consent, contract performance, legitimate interests (e.g., securing and improving our Services), and legal obligation.
5. Cookies and Tracking
We use first- and third-party cookies, pixels, and tags for essential functionality, analytics, and advertising. See our Cookie Policy for details and how to control your preferences.
6. Your Rights and Choices
Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing; and to data portability. You can:
- Unsubscribe from marketing via the link in our emails
- Adjust cookie settings via our Cookie banner/preferences center
- Request access or deletion by emailing [madcouchco@gmail.com]
- EEA/UK: You can lodge complaints with your local supervisory authority. We would appreciate the chance to address your concerns first—contact us at [madcouchco@gmail.com].
- Do Not Track: We respect browser DNT signals where possible.
California (CCPA/CPRA): California residents may request access, correction, deletion, and to opt out of certain sharing for cross‑context behavioral advertising. We do not sell personal information as defined by the CCPA. To exercise rights, email [madcouchco@gmail.com]. You may also use the Cookie settings link in our footer to opt out of certain cookies.
7. International Transfers
Your information may be processed in the United States and other countries with different data protection laws. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for international transfers.
8. Data Retention
We keep personal data only as long as necessary for the purposes described here (for example, marketing data until you unsubscribe or your account becomes inactive) and as required by law.
9. Children’s Privacy
Our Services are for adults. We don’t knowingly collect personal information from children under 13 (or under 16 in the EEA). If you believe a child provided data, contact us to delete it.
10. Security
We use reasonable technical and organizational safeguards appropriate to the nature of the data and our business. No method of transmission or storage is 100% secure.
11. Third Party Links
We may link to third‑party sites. Their privacy practices are their own. Review their policies.
12. Changes to This Policy
We may update this Policy. Changes are effective when posted with the “Last Updated” date above.
13. Contact Us
Mad Couch Company, LLC
900 N Tyler Rd, Suite 7
Wichita, KS 67212
Email: [madcouchco@gmail.com]
